A Free Masterclass
AI Doesn't Build Your Business, Nor Does It Get You Clients. What I Use AI For Is This.
AI is not magic. It is not a miracle and it is not the devil. It is a tool that is as good as the user. You need to know what you are doing first, then AI helps you do it faster. In 90 minutes you look over my shoulder while I show you where I use it and where I do not.
1 live masterclass
90MIN
ONE SESSION
FREE
The blue phoenix doesn't survive
the fire
It's made by it
This moment, as chaotic, as painful, as destabilizing as it is, is exactly the kind of pressure
that reveals what is real, burns away what isn't, and forges what comes next.
The Forge exists for founders who understand that.
Don't react to the inferno. Don't wait for the smoke to clear. Build.
Who This Is For
AI is a big question for founders, business owners and entrepreneurs, however you identify at this stage in your business.
What we can do with AI is mind-blowing. The mistakes we can make are equally epic.
You have watched everyone launch an AI course this year. Prompts, agents, tools. Many showed you what you can do with it. This one shows you where to put it in your business at the stage it is at, using real businesses we work on live, in front of you. One of them may be yours.
You are done buying tools that don't talk to each other.
Prompts, subscriptions, the AI powered lead generation, the AI agent who talks to your clients, and then another AI newsletter. None of it added a single client. You don't need more AI. You need to know what to point it at.
rocesses and systems love AI. Without them, you amplify something else.
AI without a defined offer accelerates your confusion. Before any tool helps you, you need to know who you serve, why you are the one to serve them, and what you are solving. That clarity goes into your prompts, and then you can see whether the AI hits the mark or makes up something that sounds like everyone else. AI does an excellent job at being very mediocre.
You want to see it done, not hear it explained.
If you know Beate, you know she is hands on and a straight shooter. Who needs another webinar? This masterclass is a live view over her shoulder, with real prompts and the AI fluff cut out. No hype and no empty words.
What this is
A Live View Over My Shoulder
This is a 90 minute live masterclass. I am The Growth Architect, and I am a beast with backend operations. I share my latest workflows and discoveries around the AI tools I use myself, and I demo them so you see how I work with them. The class changes every time, because the tools change and my workflows change with them.
Then I pick one to three attendees and we work out how to use AI on an issue they are working on right now.
Why I am doing this
Why I Run This Masterclass
Ideas and skill are rarely what stops a business. The message does not reach enough people, and it does not reach them consistently enough. AI helps with that once you know what you want it to do.
People ask me how I get so much done in such a short amount of time. If I keep that to myself, it was all for nothing. So I share it.
I run these AI masterclasses because AI is a tool that is as good as the user. Nobody can claim they have figured out AI. What we can claim is our desire to understand its capabilities and capacity. That is what this class is about.
What I Show You
One 30 minute podcast recording becomes two weeks of content. The show flow takes five minutes: trend research, keywords, hook and suggested questions.
A bidding agent for a renewable energy company. 1.5 million tokens, designed without a programming course. It keeps the data the same from intake to the bid to the purchase list.
A mileage tracker that logs each trip by GPS and sends it to payroll.
A photo agent that records which direction each solar installation photo faces.
60 volunteer emails for 87 slots, sent in 15 minutes.
An inbox agent that took me from over 4,000 unread emails to 23.
Research that starts with telling AI to check Reddit and Quora, so you hear the exact words your clients use.
How to reverse engineer a prompt after you get the result you want, and how to keep it in a project with context files.
How to train AI to write in your language, and why it is ok to yell at it sometimes.
Quizzes that calculate earning potential, and engagement quizzes that show your clients their progress.
Where your time and your subscriptions go, and why a consultant who has to ask you what the platform should do builds the wrong thing.
How it works
Live on Zoom, 90 minutes.
Everyone registers with one question to bring. We start with where each person is. I demo my workflows. Then I work with AI on one to three businesses in front of the room, on the question each one brings. Everyone closes with one takeaway.
Each masterclass is a stand-alone session.
We changed the format. We no longer record this and send a replay link. We tested the old model. You register, we run a webinar, 30% of you catch the replay. That works. It is not an experience. Live and interactive, part learning, part networking, part participation, leaves you with something tangible. It also means you can share your business openly, without wondering where a recording of it might end up. We do not distribute a recording that includes anyone's shares.
What's In It For You? Apply to Be the Case Study
Bring Your Question. Apply to Have Me Look Into Your Business, Live.
IIf you want me to look into your business live, apply, and I choose one to three to work on in front of the room.
Here is what that looks like. An author is starting the next book on trusting again after a relationship breaks. I ask AI what people look for when trust breaks and they lose confidence in themselves. I tell it to check Reddit and Quora, because LinkedIn does not disclose what is written there. It brings back what people are asking, starting with "How do I trust myself again?", with links to where each question comes from. Then I ask how much is already published and which framings sell. Trust after betrayal is crowded. Self-trust for professionals is one I have not heard before. He leaves with sources to pursue on self-trust at home and at work.
Click here to fill out the questions:
We won't get to every business submitted. Bring your question to the session either way.
─── Is AI Good or Bad?
There is a lot you can do with AI, but it doesn't replace you, It can't. I see the same challenges I see with internet marketing promises. Hype, hype, hype.
If you've bought the AI course, the prompt pack and the automation tool and still don't have a system, this is for you.
You're doing everything right and still feel stuck.
AI, funnels, branding, automation, and still no real momentum. A tool applied without a system behind it is a tool wasted.
You don't know where AI belongs in your business.
Content, sales, ops, delivery, and no certainty on what to automate first. Confusion delays revenue. Clarity brings speed.
You've watched AI make other people's businesses faster and yours louder.
More content, more noise, no more clients. That is activity, and it is not integration.
You are successful and AI still feels like one more thing to manage.
It should be removing work. If it adds a task, it is in the wrong place in your business.
What Everyone in This Room Shares
Four Things.
Done with hype
You've been burned by tools that worked in the demo and nowhere else. You want to see it work on a real business, live, before you trust it.
Willing to do the real work
You are looking for information on where and how to use AI in your business so it helps you run it.
You want to connect and not be sold to
We want you to get to know each other, hence the informal setting. Connect with peers who face the same or similar challenges.
Trust proof over polish.
Everyone has a prompt pack. You want to see it on a real business and hear honestly where it worked and where it didn't.
FREE • LIVE • ONE SESSION • 90 MINUTES
Reserve Your
Seat at the Forge.
This is the work. One masterclass, my actual workflows and prompts. I am giving you the sequence.
This simply means we use Zoom to manage registration and to send reminders for the event. Your information is never sold or shared for unrelated purposes.
Welcome to the Forge.
ABOUT BEATE CHELETTE
"The fire is an eraser of history and of what you once were. There is nothing you have had or built that is left. It's death without dying. Your identity is lost. And then I looked at the world and realized: the WORLD IS ON FIRE. I was just a year ahead."
— Beate Chelette
I love backends, automation and creating business models. Once a business has its model, we follow my 5 Star Success Blueprint to identify how to optimize the workflows, systems and procedures that handle the time consuming tasks.
What I love most about AI is that it helps me take all the pieces, plug them into my system and organize them cohesively. A good system works because somehow, magically, everything you do fits into it. That becomes your Signature Growth System.
I am The Growth Architect. I am on the Board of Directors for Women in Technology Hollywood and the proud recipient of its Mentorship Award. I am the fractional COO of my husband's renewable energy company, and I built its agents myself. I am not an AI specialist, and I have never taken a programming course.
Beate Chelette is a first-generation immigrant and award-winning author and entrepreneur. PeopleHum named her a Top 100 Global Thought Leader, and HuffPost named her one of its 50 Must-Follow Women Entrepreneurs. She has worked with Amazon, Chevron, Johnson & Johnson and thousands of founders.
Beate came to this country with one suitcase. Laid off in 1993 with a six-month-old daughter and $135,000 of debt, she built a business within a month and later sold it to Bill Gates in a multimillion-dollar deal. In January 2025, four days after her wedding, the Palisades Fire took her home, her office, her podcast studio and every award she had earned. She starts over, and what she builds is the infrastructure beneath your big idea.
Welcome to the Forge
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TESTIMONIALS
What others are saying
Dennis Reina, an author writing about rebuilding trust, said afterward:
"And you've given me some great ideas, particularly sources to pursue on deeper research in that arena."
— Dennis Reina, Author
Matt Gerlach said:
"I've taken a lot... AI is such a powerful tool now that I don't need to be quite as scrappy, and I can put some strategies in there."
— Matt Gerlach
Mike George said:
"What struck me towards the end is how you did that reverse engineering, because that's an interesting approach."
— Mike George
Karri B, who volunteered at a conference whose volunteers Beate managed with an AI email agent, said:
"I've never seen anybody manage volunteers that way."
— Karri B
Esateys-Rafael Stuchiner, who uses quizzes in his classes, said:
"I'm taking away the whole thing with quizzes in a different way... I never thought of it in exactly the way that you're suggesting it."
— Esateys-Rafael Stuchiner
Kia Davis said:
"I've already been contemplating building a second brain of sorts for clients... what you showed gave a purview of how big it could be... I'm definitely leaning more towards doing it."
— Kia Davis
Holli, who works in the mental health space and has known me for two decades, said:
“Your superpower is human connection. And that is more important now than ever. You are able to sort through all of the noise — and then you are connecting people to each other. The spiritual piece of founding a company — it is not like you put your spiritual part down and say okay now I am in business mode. It is all of it together. And in my not humble opinion that is the only way forward in growing a business.”
— Holli, Mental Health Training
Shelley described what happened in the room like this:
“It felt very supportive. You broke it down into three very simple categories and simplicity is the answer to all this mayhem and confusion we are dealing with. It was helpful to identify that area — just stick to that category and not make it about everything.”
— Shelley, Communication Strategist
Ronnie, an executive performance coach, said this as he was leaving:
“I have goosebumps right now. Just really appreciating your clarity and chaos. I'm feeling a gift being present with you right now. And that's just real.”
— Ronnie, Executive Performance Coach
Brent, who works with business owners on revenue and growth, said:
“You held open a space where the whole group — it felt just like that conversation the two of us had. And that's a gift when people who have never spoken to one another can just really relax and have a very real conversation.”
— Brent, Business Growth Strategist
