A Free Masterclass
AI Doesn't Build Your Business, Nor Does It Get You Clients. What I Use AI For Is This.
AI is not magic. It is not a miracle and it is not the devil. It is a tool that is as good as the user. You need to know what you are doing first, then AI helps you do it faster. In 90 minutes you look over my shoulder while I show you where I use it and where I do not.
1 live masterclass
90MIN
ONE SESSION
FREE
The blue phoenix doesn't survive
the fire
It's made by it
This moment, as chaotic, as painful, as destabilizing as it is, is exactly the kind of pressure
that reveals what is real, burns away what isn't, and forges what comes next.
The Forge exists for founders who understand that.
Don't react to the inferno. Don't wait for the smoke to clear. Build.
Who This Is For
AI is a big question for founders, business owners and entrepreneurs, however you identify at this stage in your business.
What we can do with AI is mind-blowing. The mistakes we can make are equally epic.
You have watched everyone launch an AI course this year. Prompts, agents, tools. Many showed you what you can do with it. This one shows you where to put it in your business at the stage it is at, using real businesses we work on live, in front of you. One of them may be yours.
You are done buying tools that don't talk to each other.
Prompts, subscriptions, the AI powered lead generation, the AI agent who talks to your clients, and then another AI newsletter. None of it added a single client. You don't need more AI. You need to know what to point it at.
rocesses and systems love AI. Without them, you amplify something else.
AI without a defined offer accelerates your confusion. Before any tool helps you, you need to know who you serve, why you are the one to serve them, and what you are solving. That clarity goes into your prompts, and then you can see whether the AI hits the mark or makes up something that sounds like everyone else. AI does an excellent job at being very mediocre.
You want to see it done, not hear it explained.
If you know Beate, you know she is hands on and a straight shooter. Who needs another webinar? This masterclass is a live view over her shoulder, with real prompts and the AI fluff cut out. No hype and no empty words.
─── THE SESSION
A Live Masterclass. Your Business. In Real Time.
Each masterclass builds on the last. Miss none of them. They are designed to show you the business growth path not just fix one thing.
We changed the format. We are no longer recording this and sending everyone a replay link. Here's why.
We tested the old model. You register, we run a webinar, 30% of you catch the replay. That works. It is not an experience.
We are not doing that anymore.
Live and interactive — part learning, part networking, part participation — leaves you with something tangible. This format also means that you as an attendee can share your business openly, without wondering where a recording of it might end up. We are not distributing a recording that includes anyone's shares.
I take one, maybe two businesses that are chosen from applicants in advance and take it through my process and how I use AI to run things. You watch it happen and see exactly which prompts I use to do it. We will need a little bit more time than the regular hour, we'll need 75 and then I stay for an extra 15 for Q&A because you'll be working on your end while I show you what we do.
You will see the exact sequence, run on a real business, in real time.
─── What's In It For You? Apply to Be the Case Study
Fill Out These Five Questions. You Might Get Your Business Diagnosed?
Anyone who applies and fills out the five questions gets a 10% voucher toward any program. The business chosen for the live session gets a voucher 20%.
Click here to fill out the questions:
We won't get to every business submitted. But everyone who applies gets the voucher.
─── Is AI Good or Bad?
There is a lot you can do with AI, but it doesn't replace you, It can't. And I am seeing the same type of challenges that I see with internet marketing promises. Hype, hype, hype.
If you've bought the AI course, the prompt pack, and the automation tool — and still don't have a system — this is for you.
• You're doing everything right and still feel stuck
AI, funnels, branding, automation — and still no real momentum. A tool applied without a system behind it is a tool wasted.
• You don't know where AI belongs in your business
Content, sales, ops, delivery — but no certainty on what to automate first. Confusion delays revenue. Clarity brings speed.
• You've watched AI make other people's businesses faster and yours louder
More content, more noise, no more clients. That's not integration. That's activity.
• You are successful but AI still feels like one more thing to manage
It should be removing work, not adding a task. If it's adding a task, it's in the wrong place in your business.
─── What Everyone in This Room Shares
Four Things.
Done with hype
You've been burned by tools that worked in the demo and nowhere else. You want to see it work on a real business, live, before you trust it.
Willing to do the real work
You're not looking for a shortcut through your positioning. You're looking information where and how to use AI in your business so that it helps you run it.
You want to connect and not be sold to
We want you to get to know each other, hence the informal setting and we want you to connect with peers who have the same or similar challenges as you do.
Trust proof over polish.
Everyone has a prompt pack. You want to SEE it on a real business, and hear honestly where it worked and where it didn't.
FREE • LIVE • ONE SESSION • 90 MINUTE
Reserve Your
Seat at the Forge.
This is the work. One masterclass, one real business, my actual prompts. I am giving you the sequence.
This simply means we use Zoom to manage registration and to send reminders for the event. Your information is never sold or shared for unrelated purposes.
Welcome to the Forge.
ABOUT BEATE CHELETTE
"The fire is an eraser of history and of what you once were. There is nothing you have had or built that is left. It's death without dying. Your identity is lost.
And then I looked at the world and realized: the WORLD IS ON FIRE. I was just a year ahead."
— Beate Chelette
Beate Chelette came to this country with one suitcase.
Laid off in 1993 with a six-month-old daughter on her hip, buried in $135,000 of debt, in the middle of a recession and a brutal divorce — she didn't wait for that smoke to clear. She built. Within a month she had a business. After a decade of hardship she finally cracked the code and sold her business to Bill Gates in a multimillion-dollar deal.
That was not the end of the story. It was the first forging.
In January 2025, four days after she got married after a ten-year courtship and on her honeymoon the Palisades Fire took everything. The home. The office. The podcast studio. The cars. Decades of memories, work, and identity. Every award she had ever earned. Gone in a single night. Nothing to safe. They weren't even there. Death without dying.
Once again, she stood at the crossroads. Would she let the fire define her future or would she define herself? She chose to be a Founder of the Future. Once again she starts all over.
What survived the fire was the only thing that ever mattered: connection, relationships and community. Decades of showing up for others, telling the truth, and deeply caring about the people she meets. And a voice — clearer than it had ever been — that said: give your knowledge away. The system is what matters now. Build the infrastructure for the Founders of the Future who are tasked to build what's next.
Because here is what the fire revealed: the world was already burning. The economy. The old playbook. Beate was just a year ahead...
That is why The Forge exists.
Built by someone who has lost everything — more than once — and is still focused on the future. But not for her ideas, for YOURS. Someone who will give you the infrastructure, not the hype. Someone who will tell you the truth about what stage you're in, what's actually broken, and what to do about it.
Not in five years. Not in pieces. But now. Not by offering one thing after another — but by helping you figure out exactly what you need. Today.
Beate Chelette is a first-generation immigrant, award-winning author and Entrepreneur, and founder of The Women's Code. Named a Top 100 Global Thought Leader by PeopleHum and one of HuffPost's 50 Must-Follow Women Entrepreneurs, she has worked with Amazon, Chevron, Johnson & Johnson, and thousands of founders who want to build for what's coming not what's completed.
She is not here to sell you her story.
She is here to build the infrastructure beneath your big idea.
Welcome to the Forge
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TESTIMONIALS
What others are saying
Holli, who works in the mental health space and has known me for two decades, said:
“Your superpower is human connection. And that is more important now than ever. You are able to sort through all of the noise — and then you are connecting people to each other. The spiritual piece of founding a company — it is not like you put your spiritual part down and say okay now I am in business mode. It is all of it together. And in my not humble opinion that is the only way forward in growing a business.”
— Holli, Mental Health Training
Shelley described what happened in the room like this:
“It felt very supportive. You broke it down into three very simple categories and simplicity is the answer to all this mayhem and confusion we are dealing with. It was helpful to identify that area — just stick to that category and not make it about everything.”
— Shelley, Communication Strategist
Ronnie, an executive performance coach, said this as he was leaving:
“I have goosebumps right now. Just really appreciating your clarity and chaos. I'm feeling a gift being present with you right now. And that's just real.”
— Ronnie, Executive Performance Coach
Brent, who works with business owners on revenue and growth, said:
“You held open a space where the whole group — it felt just like that conversation the two of us had. And that's a gift when people who have never spoken to one another can just really relax and have a very real conversation.”
— Brent, Business Growth Strategist
